En la web oficial de "Conguitos" de "Lacasa", no veréis productos con la mascota de la marca por lo evidente de su carga racista, pero no es difícil encontrarla en cualquier supermercado en España.
Incluso el autor original de la mascota ha expresado su desacuerdo con que siga usándose, ya no hay excusas. Si hay un momento para retirar definitivamente una iconografía que perpetúan estereotipos coloniales, es ahora.
La mascota de conguitos es de las más famosas de la Negrobilia española, que refiere a objetos, anuncios, postales y material impreso de principios del siglo XX, a menudo despectivos, que representan a personas negras en estereotipos raciales, coleccionados para documentar y estudiar la historia del racismo.
Este boceto se enmarca en la "apropiación crítica", proceso de tomar elementos preexistentes (ideas, imágenes, diseños...) y resignificarlos activamente a través del análisis, la reflexión y la reinterpretación.
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On the official website for Lacasa's Conguitos, you won't see any products featuring the brand's mascot due to its obvious racist connotations, but it's not difficult to find it in any supermarket in Spain.
Even the original creator of the mascot has expressed his disagreement with its continued use, so there are no excuses. If there is ever a time to permanently retire iconography that perpetuates colonial stereotypes, it is now.
The Conguitos mascot is one of the most famous examples of Spanish Negrobilia, which refers to objects, advertisements, postcards, and printed material from the early 20th century, often derogatory, that depict black people in racial stereotypes, collected to document and study the history of racism.
This sketch is part of “critical appropriation,” a process of taking pre-existing elements (ideas, images, designs...) and actively re-signifying them through analysis, reflection, and reinterpretation.